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  • BUTA'I to launch at Beyond Beauty Paris 2008
    01.09.2008
    Born out of the desire to create a natural brand, capable of competing with traditional cosmetics in terms of efficacy and sensuality, BUTA'I, a new 'clean' cosmetics line based in Israel, has chosen Beyond Beauty 2008 to preview its line of 8 face and body skincare products.

    "BUTA'I reconciles nature in its simplest form with the most complex technology. This challenge that once faced BUTA'I is now our greatest strength", explains Annie Reiss, founder of the brand, along with her partner Israël Finkelbrand.

    BUTA'I is the only all natural line which benefits from Nanodroplet Technology. Developed at the University of Jerusalem, by Professor Nissim Garti, the renowned emulsions specialist, this patented technology serves to protect, deliver and potentiate the pure bioactive substances to the skin, without the addition of any synthetic ingredients. Hence, BUTA'I formulas, although of 100% natural origin, are physically and chemically stable. The leading product in the range is “Hydra E day”, a day cream with a light texture and a very unique fragrance, which, thanks to Nanodroplets, shows a level of performance previously unheard of in this market. The brand is already announcing 8 new products for March 2009. Watch this space. for more information soon!

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